PAYware Mobile iPhone Credit Card Processing

The PAYware Mobile iPhone credit card application and reader make payments possible anywhere your iPhone can go. The reader makes every payment a card-present transaction, reducing your merchant account bill significantly. Plus our merchant account for PAYware mobile has the cheapest rates you'll find anywhere.

Information and reviews for iPhone merchant account applications and swipers

If you prefer an iPhone credit card processing application other than PAYware mobile, we will give you a $50 iTunes gift card if you sign up with our merchant account. However, PAYware Mobile is the only application on the market with a credit card reader or swiper.

Why the getting an iPhone credit card swiper is better than a normal application:

Start Now

** We have the lowest merchant account rates, guaranteed! **

If you find any lower rates, we'll beat them. But good luck finding lower rates than ours!

iPhone application to accept credit cards

Using a swiper lowers the cost of accepting credit cards by eliminating higher rates from 'Card Not Present' transactions.

iPhone mobile payment processing terminal machine

The reader automatically encrypts credit card data so that your customer's account data is never stored on the iPhone, reducing liability.

Never key-in or write down credit card numbers again. The process is swift and error-proof, making each transaction a breeze. iPhone PAYware merchant account swiper application sleeve

Never key-in or write down credit card numbers again. The process is swift and error-proof, making each transaction a breeze.

iPhone credit card terminal swiper machine

Verifone, the maker of PAYware, is the biggest and most trusted manufacturer of credit card processing machines in the US.

iPhone PAYware credit card processing merchant account

..are awesome. We flaunt them because we know how low they are compared to the competition and we want you to know exactly how much you will be paying.

An SPT Processing Statement is a Sales Tool? What?

by John Robinson

We know you’re successful business people. (I mean, you’re reading StraightPassThrough.biz, right?) And this means you probably have a pretty good idea who your customers are.

But what if you could use your processing statement to really market to specific customer groups? What if your statement was a powerful sales analysis tool?

Wow.

The statement, when you are receiving some form of SPT, is probably the most overlooked marketing and analysis tool. Imagine the following scenario:

Let’s say your average sale is $150. Now, for this example, you look at your statement and realize that a large percentage of your customers are using Rewards/Enhanced cards (the cards that give cash back or airline miles or whatever). On a whim, you divide the $ volume of Rewards/Enhanced transactions by their # volume.

Omigosh! That average ticket is only $75! That’s only half your total average ticket! From a marketing or positioning point of view, this would be a disaster. You see, most people who get Rewards and Enhanced card offers are usually good credit risks and more affluent than the average card holder. They should be spending more money, not less.

In this instance, you may create a campaign to push a few higher ticket items, or create some package deals to entice this audience to spend more with your company.

This is a simplistic example, but a powerful one. An SPT statement can also be used to make sure you are aiming your goods/services at the correct audience in the first place…or successfully doing so. You’d be surprised how many companies believe their credit card business is B2B when their statements claim it’s B2Consumer. And vice versa.

So pull out that statement and see who your customers are and if you’ve positioned yourself to best service them! And then keep looking to see how well you’re pulling it off. You might find this is the best marketing and sales analysis tool you’ve got.

Subscribe Like this post? Then subscribe by RSS | Email

Posted on March 24th, 2008 by John Robinson in Business, Customer Service, Interchange, Interchange Plus, Marketing, Merchant Account, Sales, Straight Pass Through , , , , ,

Related Posts

Related Posts

Leave a Comments »

Trackback | RSS 2.0

1. Robb Lejuwaan - March 24, 2008

Great post. The idea is so obvious it never crossed my mind!