Interview: Marketing and PR Expert Don Simkovich

When I first started writing this blog last year I connected with a fellow new business blogger, Don Simkovich. We lost contact with each other until I saw his blog recently on Technorati . So I contacted him to see if he would allow me to interview him in his areas of expertise, [...]

Posted on April 3rd, 2008 by Robb Lejuwaan in Business, Marketing, PR , , ,

Great Lessons for Small to Mid-Sized Business Owners

Source: WikipediaAmerican Express has begun advertising a new website they call “Open Forum - Networking, Ideas and Expertise for Business Owners.” Before I visited the site I thought it would be cheesy - I was wrong. They recently shot a bunch of videos at the recent Consumer Electronics Show in Las Vegas [...]

An SPT Processing Statement is a Sales Tool? What?

by John Robinson
We know you’re successful business people. (I mean, you’re reading StraightPassThrough.biz, right?) And this means you probably have a pretty good idea who your customers are.
But what if you could use your processing statement to really market to specific customer groups? What if your statement was a powerful sales [...]

Blog Radio Interview - VerticalResponse CEO

I randomly came across this blog radio interview with VerticalResponse CEO Janine Popick where she talks technology and how small business can level the playing field with large corporations as well as e-mail marketing. I thought the interview interesting for several reasons:
1. Most of my clients will benefit from listening to this short [...]

Posted on August 18th, 2007 by Robb Lejuwaan in Business, Marketing , , ,

Going After Cool Clients

If you were to make your client list public would you be proud of it? Would there be any cool clients that people would recognize? I have some cool clients; I am not going to list them here but I am going to tell you about my top five cool clients I am [...]

Posted on August 13th, 2007 by Robb Lejuwaan in Business, Marketing, Merchant Account, Sales ,

Great Wine Blogs & Why Wineries Should Blog

My main niche in merchant account sales is wineries. I chose that industry because I enjoy wine, and as it turns out, I also enjoy the people that are involved in making and marketing wine also. Just like with any other business, wineries have a tendenacy to be so focused [...]

Posted on July 2nd, 2007 by Robb Lejuwaan in Business, Marketing ,