by John Robinson
We know you’re successful business people. (I mean, you’re reading StraightPassThrough.biz, right?) And this means you probably have a pretty good idea who your customers are.
But what if you could use your processing statement to really market to specific customer groups? What if your statement was a powerful sales [...]
I have been thinking more about having cool clients. Here are more reasons to make sure you spend at least some of your time going after who ever you think is cool in your industry.
1. Who you surround yourself with shapes your life – I can’t really explain how this works but [...]
If you were to make your client list public would you be proud of it? Would there be any cool clients that people would recognize? I have some cool clients; I am not going to list them here but I am going to tell you about my top five cool clients I am [...]
