What is Straight Pass Through - Video

If you would like to lower your merchant account fees by switching to a “straight pass through” account go here, fill out the short form and we’ll have you saving money in no time.
If you would like us to analyze your current merchant account and show you how much a “straight pass through” merchant account [...]

Let’s Get Rid of Your EIRF!

If you are seeing a Visa transaction category named “EIRF” on your merchant account statement you are probably paying much more in discount fees than you need to. If you do not know what EIRF is, read this post and then come back: What is EIRF?
So how do we get rid of EIRF? [...]

Interchange Compliance - Guidelines

Rules. It seems like we have more rules in our lives every day doesn’t it? I am writing this post to make you aware of some more rules. These rules are for merchant accounts and if you don’t follow them you will you will be fined! Well maybe [...]

What is EIRF?

No, EIRF is not a cousin of the once popular Smurfs. In fact EIRF is not any where close to being a nice, soft, smiling, blue cartoon character. On the contrary, EIRF is disagreeable, hard, frowning and black! If you have it you most certainly are wondering what it is, how you [...]

Posted on November 9th, 2007 by Robb Lejuwaan in EIRF, Merchant Account, Non-Qualified, Straight Pass Through , ,

Lessons From Being Lost - Swipe That Card!

Yesterday I had a scheduled appointment with a winery here in Southern California (Temecula, CA). A very rare thing happened on the way there - I got lost! I mean really really lost; I arrived at the winery over 1.5 hours late! Turns out there are two streets of the same [...]

Lower Fees Through Qualifying - Part 3


Posted on August 23rd, 2007 by Robb Lejuwaan in Customer Service, EIRF, Merchant Account

Mid-Qual and Non-Qual Typically Means Hidden Fees

Part of my job is to review and analyze merchant account statements from various businesses around he country. When ever I see the categories of “mid qual” and “non-qual” I get a big smile on my face because I know my potential client is being taken advantage of.
Here is how these tiers work to [...]

Merchant Account - Retail or MOTO? Part 2 of 2

Pricing Difference Between a Retail and a MOTO Account
Both Visa and MasterCard see a card not present (CNP) transaction as a greater fraud risk than when a card is present and swiped. Therefore, both have a .31% surcharge on CNP transactions. So let’s say you have a base discount rate of 1.85% on [...]

Merchant Account - Retail or MOTO? Part 1 of 2

Let’s start off with what Retail and MOTO mean:
MOTO = Mail Order Telephone Order, credit card card not present.
Retail = Store where card is present and swiped.
As you many be able to tell by the above definitions, the key issue that defines what the account should be is whether or not your customers credit card [...]

Posted on July 24th, 2007 by Robb Lejuwaan in EIRF, Merchant Account, Qualification, Rates and Fees , , ,