by John Robinson
Debit or Credit?
If you’re a brick-and-mortar merchant, do you accept PIN-based debit? If not, you may be missing out on a tremendous opportunity to reduce your bottom line. If so, you may not be aware of several ways to improve on that reduction, as well as a few pitfalls you should avoid.
Debit? What [...]
Accept Pin Debit
This means having a pin pad for your clients to enter their PIN number when they use their debit card. These transactions normally have a flat rate per transaction. Let’s compare the fees paid between a normal credit card transaction and a PIN-based one:
Transaction Amount: $150
Credit card rate: 1.85% + $.10
Credit [...]
I am reviewed three merchant account statements today and they all have one thing in common - these businesses are not receiving a reduction in rate when a customer uses a debit card. On one statement there is no debit card activity noted at all. So just in case you have not heard [...]
