by John Robinson
Debit or Credit?
If you’re a brick-and-mortar merchant, do you accept PIN-based debit? If not, you may be missing out on a tremendous opportunity to reduce your bottom line. If so, you may not be aware of several ways to improve on that reduction, as well as a few pitfalls you should avoid.
Debit? What [...]
Accept Pin Debit
This means having a pin pad for your clients to enter their PIN number when they use their debit card. These transactions normally have a flat rate per transaction. Let’s compare the fees paid between a normal credit card transaction and a PIN-based one:
Transaction Amount: $150
Credit card rate: 1.85% + $.10
Credit [...]
Are you looking for another way to lower your merchant account costs? If so, you owe it to yourself to at least consider adding a pin pad to your credit card terminal(s). The main rule for pin based debit cards is the higher your average ticket is the greater your savings will be. [...]
