Case Study – Winery
Business Type: Napa Valley Winery (specific name withheld)
Initial Status: To the untrained eye this merchant account statement looked just fine; here are a few of the problems that stood out to me:
One merchant account for both their tasting room and wine club
25% of there Visa transactions going to a “non-qualified” status
Transactions being [...]
Yesterday I had a scheduled appointment with a winery here in Southern California (Temecula, CA). A very rare thing happened on the way there – I got lost! I mean really really lost; I arrived at the winery over 1.5 hours late! Turns out there are two streets of the same [...]
I randomly came across this blog radio interview with VerticalResponse CEO Janine Popick where she talks technology and how small business can level the playing field with large corporations as well as e-mail marketing. I thought the interview interesting for several reasons:
1. Most of my clients will benefit from listening to this short [...]
This month I added five wineries to my client list. Three from California and two from Washington. Typically these accounts are hard to win because wineries tend to be closely tied to their local banks. However, since this is my main industry niche, I am able to find them solutions that others may [...]
My main niche in merchant account sales is wineries. I chose that industry because I enjoy wine, and as it turns out, I also enjoy the people that are involved in making and marketing wine also. Just like with any other business, wineries have a tendenacy to be so focused [...]
